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Lindsey Zurbrugg Earns I Am Cracker Jill Award Grand Prize

By Frito-Lay North America; PepsiCo, 07/21/23, 11:15AM CDT


PLANO, TexasJuly 20, 2023 /PRNewswire/ -- As part of its mission to increase the visibility of girls and women in sports to inspire the next generation, Cracker Jack® is recognizing nine young women today with the I Am Cracker Jill® Award. These recipients are changing the face of the game one goal, one run or one point at a time and will receive $5,000 from Cracker Jack to support their sports endeavors. The grand prize winner, Lindsey Zurbrugg, was also selected to represent aspiring female athletes across the country by being the first athlete to join the Cracker Jill roster and appear on special-edition Cracker Jill packaging.

"The I Am Cracker Jill Award submissions told incredible stories of hundreds of young female athletes across the nation who are working to break down barriers and leave their mark on sports – they are all truly remarkable," said Leslie Vesper, vice president of marketing, Frito-Lay North America. "We selected Lindsey to become the first real athlete in the brand's history to join the Cracker Jack roster so that girls nationwide will be inspired to keep playing and keep achieving when they see Lindsey's story on our bags in stores and in stadiums."

After becoming disabled at age 13, Lindsey was unsure of what a future in sports would look like for her until she found wheelchair basketball. Ten years later, she has gone on to represent her country on the world's largest athletic stage and is a current member of the USA Women's Wheelchair Basketball National Team.

"It is truly an honor to have been selected for the I Am Cracker Jill Award and the funding will go a long way in helping me continue to compete and hopefully inspire another young girl out there to never give up on her sports dreams," said Zurbrugg. "After discovering my own passion for wheelchair basketball, my goal has been to bring attention to this sport. Being the first athlete featured on the packaging of such an iconic snack brand will be a tremendous help in accomplishing that."

Zurbrugg's likeness for the packaging was brought to life by artist and model, Monica Ahanonu. An expert in color theory and a trailblazer for Black artists, Ahanonu created the original Cracker Jill characters for their debut in 2022. The limited-edition packaging featuring Zurbrugg will be available in stores and stadiums nationwide next year.

SOURCE Frito-Lay North America; PepsiCo